Digital marketing Course overview

Digital Marketing training program, is aimed at making you ready for your first job in the most promising industry. So, enroll now and kickstart your career in the field of Digital marketing. We also help you in getting required certification from google.


Digital Marketing

What is marketing and why is it important?

History and growth of the internet?

How did internet marketing start and how does its present and future look like?

How is Internet marketing different?

Old v/s New (How has marketing evolved)?

Quick results - branding, lead generation, PR campaigns, advertising, Highly measurable results and easy tracking of ROI, Inbound and Outbound, Produce local, sell global, Attract, Convert, Close, Delight, What do people do online?

How do organizations benefit from internet marketing?

Choose from a variety of goals that marketing should fulfill, Revenue can be tracked to the source of activity.

 Introduction to Digital Marketing

Why should you choose a career in digital marketing?

Highly evolving technique of marketing, Endless possibility of growth, The world is online!

Why do you need a website?

Goal of a website, Who will visit your website, What are the essentials of a website?

What are domains and sub-domains? What is hosting of a website?

What is a CMS?

Conceptualizing, planning and designing a website

What is a Domain name?

What is a Hosting server?

 Play Below Digitalmarketing demo video


 Search Engine Optimization
Search Engine Optimization - Part 1
Introduction to SEO
What is SEO?
Why does your website need SEO?
Why is SEO necessary?
What are keywords?
Keyword usage and targeting
Keyword over stuffing and abuse
Keyword research and tools
What is On Page Optimization?
Keywords, Page title, Meta description, Strong, Bold, Alt Text and Anchor Text, Internal Links, User Experience, Header Tags, Social Media Buttons, Others

Search Engine Optimization - Part 2 What is Off Page Optimization?
Domain authority, Page Rank, Back Links
White hat and black hat SEO
Local SEO
Directory submissions
Article Submissions, Online PR, Site submissions,
Social Media presence - Basics
Algorithm Updates by Search Engines
What are the tools to aid your SEO?


Search Engine Marketing - Part 1
Introduction to SEM
Google AdWords - Why is it important and when to use it?
Walkthrough of AdWords interface - Search Network, Home, Campaigns, Opportunities and Tools (brief introduction), Keywords, Adgroups and Campaigns, ads
Landing Pages (optimization and AB Testing)
Quality Score Optimization
Keyword Bidding and Search Terms Report
Impressions, Clicks, Click-through Rate, Conversion Rate and View Through Conversions
Settings, Audiences, Ad Extensions and Dimensions, Setting up alerts, creating rules and running customized reports
Bing and Yahoo Adcenter

Search Engine Marketing - Part 2
Walkthrough of AdWords interface - Display Network
Display keywords, placements (managed and automatic) and Topics, Ads and Ad Extensions (creating new ads for GDN)
Settings, Auto-targets and Dimensions on the display network, Remarketing - Display network
AdWords for Video, In-stream video ads, In-display video ads
Tools on AdWords Interface, Change History
Google Merchant Center
Keyword Planner and Display Planner
Ad Preview and Diagnosis
Tools for SEM
What is Digital Display Advertising
What is Ad creative
How to make a digital Ad Copy
Flash, multimedia & interactive advertising
Tracking, Metrics and Measuring advertising campaigns
How to develop your own digital display campaign
How to maximize revenues and get better results


Social Media Marketing

Introduction to SMM
Content Development
Developing an Editorial Calendar for various social networks
Social Media Marketing
Community Management Best Practices
Facebook Ads and Marketing
Twitter Ads and Marketing
LinkedIn Ads and Marketing
Campaign Generation and Execution

Email Marketing

Introduction to Email Marketing
Internal Vs. External Database
Email Basics - headline, copy, CTR and Call to action
Setting up lists and types of email campaigns
Email Marketing
Lead nurturing and engagement through email
A/B Testing of campaigns
Tools for Email Marketing
Email Marketing Best Practices


Enroll Now at Here - http://bit.ly/2pAKqgm

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